When we’re short on time it’s easy to for the pressure to overwhelm our ability to write a great headline. It helps to have a few copy tricks you can pull out in a pinch.
Being creative on a daily basis takes a lot of work, but oftentimes finding more creative solutions is as simple as making creativity a habit in our everyday lives. These 3 tricks can help.
Good headlines clearly communicate something. Great headlines do more than that. They say things without needing to say them. They make us feel something. They have an insight.
We spend a lot of time crafting our portfolio, curating our digital collateral and creating a ‘brand’ that represent our unique, creative persona. All of that’s for nothing without a network to champion it.
It’s commonly believed that our first draft is always rough, terrible and probably no good for publishing. Most likely your first draft is rough, but that doesn’t mean it’s not cut out to be a diamond.
There’s a lot we can learn from design to make our writing better. But more than anything, there’s one simple 3-step design philosophy I use every time I write.
As copywriters, it’s our job to often write a brand’s tone of voice document, so let’s all agree to rid ourselves of the too-many, too-vague list of principles and find a way to make our guidelines better.
Your first draft can be a minefield of half-thoughts, grammatical errors and nonsensical tangents, but in a fast-paced, creative setting you can use a few simple tips to write a first draft that’s worthy of praise.
Do you prefer total silence or the hustle and bustle of a local coffee shop? Our best writing doesn’t just come from our ideas, it also comes from the conditions that we put ourselves in. How do you best make magic?
Mentorship is seriously powerful. Mentors don’t just connect you to your next paycheck, they keep your grounded and make your best even better.
Working in a creative field, and especially working with words, can be frustrating. Sometimes we have to settle for our third favorite headline. What’s important is how you carry yourself.
How we read something and how it sounds spoken aloud don’t always line up. That’s why I want to talk about a simple and sorta obvious tip that helps make any piece of copy better.