When you hear a really great, moving manifesto, you know it. They pack a punch and say a lot more than the handful of words on a page. Writing emotional manifestos is hard work, but it’s also fun. Here’s some tips for making your manifestos better.
Read MoreNo day is a typical day for a copywriter, but there’s a bunch of shared experiences that anyone who works at an ad agency experiences. Here’s a brief walk through of a day for me.
Read MoreWhen you’re first starting out in advertising, it can be a real mess trying to figure out what separates one agency from another, so let’s explore some of the most common types of agencies and what they do.
Read MoreWriting more concise headlines is about being patient. Good writing is smart writing, so take a moment before you put pen to paper and follow these tips to realize the full story.
Read MoreIt can be difficult figuring out the perfect agency for you. It might be easy to rely on name and awards, but these 5 considerations will help you find agencies that help you get the most out of your career.
Read MoreHave you ever wondered how to get a copywriting job? All it takes is a bit of hard work, networking and, of course, writing. These 3 steps will help you get your first job and launch your career.
Read MoreEvery copywriter needs a portfolio. It’s crucial to showing off your work and for getting new jobs. Have you ever wondered what makes a good portfolio? These few tips can help you figure it out.
Read MoreMaybe you’re starting your first day at an agency or you’re curious about what a junior copywriter does. Either way, here’s what to expect as a junior and some tips on making the most of the moment.
Read MoreWhen we’re short on time it’s easy to for the pressure to overwhelm our ability to write a great headline. It helps to have a few copy tricks you can pull out in a pinch.
Read MoreBeing creative on a daily basis takes a lot of work, but oftentimes finding more creative solutions is as simple as making creativity a habit in our everyday lives. These 3 tricks can help.
Read MoreGood headlines clearly communicate something. Great headlines do more than that. They say things without needing to say them. They make us feel something. They have an insight.
Read MoreWe spend a lot of time crafting our portfolio, curating our digital collateral and creating a ‘brand’ that represent our unique, creative persona. All of that’s for nothing without a network to champion it.
Read MoreIt’s commonly believed that our first draft is always rough, terrible and probably no good for publishing. Most likely your first draft is rough, but that doesn’t mean it’s not cut out to be a diamond.
Read MoreThere’s a lot we can learn from design to make our writing better. But more than anything, there’s one simple 3-step design philosophy I use every time I write.
Read MoreAs copywriters, it’s our job to often write a brand’s tone of voice document, so let’s all agree to rid ourselves of the too-many, too-vague list of principles and find a way to make our guidelines better.
Read MoreYour first draft can be a minefield of half-thoughts, grammatical errors and nonsensical tangents, but in a fast-paced, creative setting you can use a few simple tips to write a first draft that’s worthy of praise.
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